Re-platforming support for the global Philips website and multiple local country sites, including Australia, with a focus on the transition from AEM to Contentful.

Limitations in existing Philips toolkits led to the creation of the Corporate Web Toolkit, with tailor-made components designed to support real editorial and migration needs.

UX and UI design covered interaction patterns, content structure, visual design, and responsive behavior, aligned with Philips’ global design principles and scalable for future growth.